As a business decision I'd call this . . . interesting? Ambitious? Insane? I'm not sure.
Sonic just announced that this summer, they're going to sell a new dessert slush drink that tastes like . . . PICKLE JUICE. Picture a snow cone that's flavored with pickle juice. That's what this is.
Apparently, pickle juice is one of the "hot" food trends this year. But this is still a pretty weird way for that trend to go.
Foodbeast.com got to sample the new Pickle Juice Slush and they say it's, quote, "a unique syrup that provides a punch of briny acidity, but has enough sweetness to take the sharpness out of the flavor."
Oh, and if you don't want a straight pickle juice drink, they say you can add the syrup to any drink you want . . . so you could have a pickle juice Coke or something.
It will hit their stores in mid-June. I'm not anticipating lines out the door.